Of the 1.5 million nonprofits in the US, far too few have the resources to keep their Websites up-to-date—which makes keeping potential donors, volunteers, and advocates (particularly the younger, tech-savvy sort) abreast of opportunities to ‘do good’ both costly and inefficient.

This very problem is what inspired Greg McHale, the founder and CEO of good2gether, to build a social-media-enabled Web platform that radically transforms the way people discover and engage with nonprofits.

The platform allows nonprofits to enter information about their events, in-kind donation needs, programs, and volunteer opportunities using a simple Web interface (no technical skills required). It’s free and easy for nonprofits to create and manage their profiles—and they’re able to do so as often as they like.

What makes good2gether truly unique is how it distributes this information—through a network of ‘Do Good™ Channels’ that live on existing high-traffic Websites (Boston.com, SFGate.com,