Of the 1.5 million nonprofits in the US, far too few have the resources to keep their Websites up-to-date—which makes keeping potential donors, volunteers, and advocates (particularly the younger, tech-savvy sort) abreast of opportunities to ‘do good’ both costly and inefficient.

This very problem is what inspired Greg McHale, the founder and CEO of good2gether, to build a social-media-enabled Web platform that radically transforms the way people discover and engage with nonprofits.

The platform allows nonprofits to enter information about their events, in-kind donation needs, programs, and volunteer opportunities using a simple Web interface (no technical skills required). It’s free and easy for nonprofits to create and manage their profiles—and they’re able to do so as often as they like.

What makes good2gether truly unique is how it distributes this information—through a network of ‘Do Good™ Channels’ that live on existing high-traffic Websites (Boston.com, SFGate.com, AJC.com) that get millions of visitors each month. Each time a nonprofit creates or updates their profile on good2gether’s site, it’s automatically published on every Do Good Channel.

For consumers, Do Good Channels make it easy to discover opportunities to ‘do good’ both intentionally—and fortuitously. For example, a recent article on endangered bird species on Boston.com linked to volunteer opportunities with a local chapter of the National Audubon Society (and other similar orgs). Better still – consumers can share their discoveries with friends through embedded social media tools, further increasing the potential impact of the platform on cause engagement at large.

With a reach to over 10 million monthly visitors across just its first three Do Good Channels, and a library of opportunities from several thousand local and national organizations, good2gether is on its way to achieving its mission of transforming philanthropy and community service.