Pulse LLC and Circuit City Stores, Inc. have launched a unified community and social network unlike any of its kind for connecting manufacturers and store associates in the retail industry. 

The partnership, entitled CityPulse, gives manufacturers unprecedented access to communicate their current and future products directly with the sales force in a collaborative learning environment. Circuit City associates will have the ability to interact with those manufacturers’ programming and create and post their own content in a ‘You Tube’-style environment where the best of the best is seen by the entire organization.

The system represents a significant change in the standard model of retail communication.  The typical engagement model for retail employees is characterized by a large number of disparate manufacturer websites individually vying for retail employee traffic on their individual web sites.  Using CityPulse, Circuit City associates will be directed to one community for learning and collaborative activities, allowing for interaction and increased efficiency and ultimately unparalleled customer experience and improved selling productivity.

The Pulse privately hosted Circuit City Retail Social Commerce system is due to go live mid-August.