Tags: What it costs today has always been the major factor driving decisions. We need to change the way America thinks about energy and it future. One way to change our paradigm could be showing the benefits of going green.
Example if the electric company stated, if you invested X amount of dollars in energy saving devices, such as solar ten years ago, you would have saved Y dollars and your bill today would be Z dollars lower than it is.
We want the consumer to think - If I did this, I would have been in this better situation today. Next time the consumer makes a purchase we want them to think ahead and think of where they want to be in 10 years.
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